One day, when Nathan was leaving his Mom's, he gave her a big hug. He held on for what seemed like an unusually long time. His Mom asked "Whats wrong?" Without breaking the hug, Nathan said it's been proven that you need to hug for twenty seconds to make a connection. Nathan continued those hugs with his Mom, who wasn't much of a hugger, and thus the idea of the #20SecondHugClub was born.
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